Before I begin, I’d like to start by pointing out that this post isn’t going to be a Bitcasa bash fest. They’re a business, and they’re free to price their product however they wish. The market will decide whether they sink or swim. I’d just like to offer some perspective on the situation. That said, let’s begin.
Bitcasa is, at a first glance, just another cloud storage service. Their big gimmick is “infinite storage”; You can just keep dumping things in there and the free space will always be multiple exabytes. Well, they just shot their big golden goose right in the face, by pricing this service way out of the market.
To put it short, they simultaneously said that 98% of their users don’t use a huge amount of storage, and then started charging almost a hundred dollars a month for the very thing that made them unique in the first place.
Keep reading, and I’ll give you more background, more detail, why this had to happen, why it was a bad move for them, and what they could have done instead.