Here’s to the zany ones. The slim fits. The devils. The upgraders. The ones who put flat phones in curved pockets. The ones who want a working cellular radio. They’re not fond of returns. And they have no respect for being told it’s their fault. You can hang up on them, quote policy to them, put them on hold or disconnect them. But the only thing you can’t do is ignore them. Because they take their money elsewhere. They switch to Android. And while some may see them as market churn, we see market share. Because the people who are crazy enough who want phones that work, are the ones who will get them.
Apple. Fail differently.